Ad Sales and Marketing: Freelance
The Art Center of Highland Park
Licensed Commercial Broker: 2012 – Present
Endurance Retail Partners, LLC
Tenant and landlord representation
Retail Recruiter: 2010 – 2011(18 months)
Downtown Highland Park Alliance
Nationally recognized leader for Downtown Highland Park recruiting efforts. Brought seven new businesses to the downtown in 18 months, increasing occupancy rate to 90%.
Publicist: 2006 – 2008, 2010 – 2011
Handled all media relations and correspondence. Efforts resulted in increase of Pfeifer’s online sales, making it possible to open a flagship retail showroom in Albuquerque. Pfeifer gained recognition as one of America’s “smartest design and fashion boutiques” by Elle Decor Magazine. Pfeifer has also been published in InStyle Home, Teen Vogue, Western Interiors, the San Francisco Chronicle, New York Times, and Albuquerque Journal to name a few.
Training/Implementation Manager: 2005 – 2012
Successfully trained several hundred furniture dealerships across the United States how to use Visual Planner—an online space-planning tool for the furniture industry. Handled implementation, set-up, and management of ongoing client service and support matters. Played a major role in increasing Visual Planner revenues to double-digits annually.
Writer/Publicist: 2003 – Present
Specialize in copywriting and design of marketing and promotional materials, business collateral, instruction manuals, voiceover scripts, online content, and public relations correspondence. Projects have included:
- Animated Vision (voiceover talent and copywriting for promotional materials and technical instruction)
- Rosebud Restaurants (copywriting for marketing collateral and on-hold messages)
- Formato, Inc. (public relations: cover story in Digital Output Magazine, feature in Digital Graphics)
- Kuma Design (public relations: cover story in Screen Magazine)
- me, my room and i (public relations: special features in Time magazine, Real Simple, Big Idea magazine)
- pfeiferstudio.com (public relations: product features in InStyle Home, Elle Décor, Western Interiors)
Business Owner: 2003 – 2007
me, my room and i
Featured in Time Magazine, Real Simple, and Apartment Therapy, developed and managed a custom printing business targeting the consumer market. Grew business from test product idea to children’s art/printing company with client-reach as far as Canada.
Director of Operations/Business Development: 2002 – 2007
Formato, Inc. (Currently Helium)
Grew business from one to more than 100 repeat clients within first three years of business, increasing revenues by 86%. Directed new business strategies and initiatives, including the implementation of company goals and objectives, special events, marketing, and public relations.
Program Director/Supervisor: May 2001 – October 2001
Oversaw Program Committee of three, initiating development and implementation of program policies, activities, evaluation procedures, and annual schedule of training programs.
Provided arts management consulting to more than 150 arts groups through training initiatives, outreach, and individual consulting. Increased membership program by 10% in six-month period.
Cultural Programming Associate: 2000 – 2001
Chicago Department of Cultural Affairs
Assisted in the planning, development, and implementation of cultural programs for Chicago. Special projects included coordinating the international garden design competition and corresponding book for the opening of Millennium Park, in addition to coordinating a series of technical assistance programs for artists.
Marketing Intern: 2000
Chicago Opera Theater
Internship led to immediate employment as temporary Director of Marketing. Handled the coordination and design of marketing brochures and monthly newsletters. Assisted with special events as needed.
Business Writing Instructor: 2000 Spring Semester
Columbia College Chicago
Writing for Managers instructor for 13 students from different backgrounds and different levels of experience. Given 3 days notice by the Chairperson of the Arts, Entertainment, and Media Management (AEMM) department that they needed an instructor for the course, I accepted the position without any teaching experience and received an above average review during student/teacher evaluations.
Business Owner: 1998 – 2001
Metropolitan Loft Shoppe
Developed niche market of new clients and business opportunities, focusing primarily on custom draperies for oversized loft windows and various sewing projects for high-end residential and commercial design clients, including Heather G. Wells, Ltd. and Jayson Home and Garden.
Other Work Experience
ADMINISTRATIVE (5 years):
Financial Portfolio Assistant:
Assisted four private equity investors and the portfolio management team with administrative projects.
Interior Design Assistant:
Doug Nickless, Inc.
Assisted owner and in-house designers. Managed client invoicing and textile orders, including participation in various design projects and client installations.
The Forum Corporation-Training and Consulting Firm
Gifts, home accessories, food and grocery, clothing, department store sales